E-Shop is the umbrella in house name for the Seymour Design and Manufacturing Philosophy encompassing R&D and continuous improvement.
In 2002 Seymour formalized a strategic policy looking forward and taking into account the perceived future economic climate. The strengths and experience of the Seymour Directors and Design team were evaluated along with the expected development of the manufacturing and Engineering sector as a whole.
Some of the Seymour Design Team and Company strengths;
Some of the expected future economic developments and external commercial pressures;
Some of Expected Manufacturing and Engineering Sector Developments;
All of the above should be viewed as opportunities for Seymour. Understanding the Economic Environment would help to drive the business into the future.
In order to capitalize on Seymour's strengths and technology changes as well as protecting against the expected changes in the market, focus on Seymour designed and manufactured products and diversification into other Engineering Industries was the obvious strategy to take. This was to be achieved through investments in R&D, seeking new and developing opportunities and reducing design and validation times.
Keeping an eye on technology changes and new products and looking to utilize appropriately where ever possible would be essential to keeping Seymour at the forefront of Engineering and Technological progress.  This approach would reduce the possibility of falling behind and becoming less relevant as had been witness with many other Engineering companies over the years.
Economical design and manufacture and Efficiency of power use, time and components used ensured reduction in costs for manufacture for both Seymour and our customers.
Mechatronics is a key feature of the E-SHOP strategy. Mechatronics is the multidisciplinary study of Electrical and Mechanical Engineering fields, and importantly the application of a holistic approach to design and problem solving. Designing with this holistic approach coupled with a first hand practical experience of the maintaining and operating the machines and products is essential to good design and application.
The development of Seymour Re-Engineering and innovation with an aim to building New machines was an obvious choice and the E-Mill program was born with a lot of Seymour concepts and proven technologies fitting into this immediately. An old Elgamill T-Type, which we had in stock could be utilized as a development machine. This machine had electrically failed and the ram had serious damage, other areas had long term wear, To return this machine to the original, out of date, specification would require many components. The machine was re-engineered with some of the key developments as follows;
This machine was completed and immediately a new forward thinking customer that was developing a new area of its business approached Seymour for a machine. The requirement was for a machine for Iconnel, a very hard material. The newly re-engineered E-Mill development machine fitted the requirements exactly and the machine was sold. The E-Mill program had proved it's value and another machine was started to continue developing the concept. The first machine proved to be excellently suited to the work and our new customer was expanding the business. They needed another machine for the same work, the second improved machine was sold and the E-Mill development continued. The New Customer became a continuing customer and Seymour have continued to maintain and service these two machines and others in the company to the current day.
The Concept was developed and quickly expanded;
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